Kameleoon

MARTECH: KAMELEOON RAISES 5 MILLION EUROS TO GET A HEAD START IN EUROPE

Founded in 2009 by Jean-Noël Rivasseau, who holds the position of CTO, and currently chaired by Jean-René Boidron, the Paris-based company was originally an A/B testing solution that has evolved into a global personalization platform.

Accelerating in Northern Europe

Kameleoon helps companies improve conversion and engage consumers digitally. The solution enables them to better understand the behavior of online visitors and offer a personalized response. In particular, the company has developed an artificial intelligence system that measures the conversion intent of each visitor, and then tailors his or her experience. Kameleoon boasts over 500 major corporate customers, including Cdiscount, Fnac/Darty, OUI.sncf, Auchan and Renault.

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